Beyond Words
Where words


When you need quality copy quickly, I’m your gal.

Shea Karssing

Story-centred and SEO-minded, I partner with brands, entrepreneurs and publications to create B2B and B2C digital content that informs, educates and inspires. As a marketing consultant and writer with over a decade of experience, I know how to weave brand narratives, engage communities and get results.


Content Strategy - Shea Karssing

Content Strategy

Get your message to the right people, in the right place, at the right time.

Content Strategy

Writing - Shea Karssing

Content & Copywriting

Blogs, website copy, video scripts, brochures, ads, eBooks, social media, product sheets… if it has words, let me write them.


SEO Icon - Shea Karssing


Get found on Google with keyword research, SEO audits and SEO copywriting.

Need quality copy quickly?

Let’s make words work.


Here’s why I’m your go-to word nerd.

I’ve been writing ever since I could, and I haven’t stopped since. A Top 10 spot in the National English Olympiad won me a place at Rhodes University, where I studied a Bachelor of Journalism specialising in writing.

I cut my teeth in the marketing world at an agency in Canada, and I knew I had found my match. Marrying creativity and wordsmithery with measurable results made me tick. And with agency experience, in-house marketing experience—and writing the common thread linking it all—I am now living my dream of getting to do what I love for a living.

When I’m not crafting copy, you’ll probably find me out on the trails or paw-deep in a jar of peanut butter, sometimes simultaneously. 

How can I help you move your business forward?

Brands I have worked with

I’ve worked with an expansive variety of businesses to write content that builds the brand and creates connection, trust, and loyalty. Try me!

What you can expect when you work with me:

  • Clean, clear, concise, creative copy (sometimes with alliteration)
  • Quick turnaround times
  • Teamwork: your success is my success
  • A can-do attitude 
  • A holistic approach: how does what I’m doing fit into your greater marketing strategy?
  • Search Engine Optimisation by default
  • I’m not scared of the stats—performance reporting is the darling of the digital realm
  • To learn something new to help you with future projects

Examples of what I do

Nope, no niches here. I'm able to run with any brief—try me! Send me a message if you want to see an example specific to your industry.


Smarter Business
increase in Page 1 keywords
Smarter Business
improvement in organic conversions
increase in organic keywords
increase in Page 1 keywords
Quoin Rock Wine Estate
increase in organic keywords

Take Their Word For It

  • I have had the opportunity to work with a variety of writers over the years, and Shea has consistently stood out as a shining star in the industry. She is a true professional who always delivers stellar work on time and with exceptional quality. I have never had to worry about missing a deadline or receiving subpar content from her. What truly sets Shea apart is her positive attitude and her willingness to collaborate. She is an absolute pleasure to work with, is responsive, communicative, and always open to feedback, which makes working with her a seamless and enjoyable experience. Shea is an asset to any content team and I would highly recommend her to anyone looking for a top-notch writer.

    Brendah Dandala
  • “About 5 years ago, I approached Shea to assist me with an SEO strategy and some content requirements and I am still working with her across our numerous businesses to this day. She has been invaluable, grasping sometimes difficult and complex technical copy requirements with ease, producing quality marketing content. Shea is incredibly reliable and easy to work with and consistently delivers in anything asked of her. Her passion for writing and her deep understanding of digital marketing is a rare find. I can’t recommend her enough and we’ll certainly be working with her for many years to come. “

    Tyler Trenam
  • “As a producer, there’s a million little pieces that fall on our shoulders in order to make the final picture possible and Shea is always the constant in each project. You know that she understands the brief and what is required of her from a scriptwriter. So thank you Shea for always going beyond our expectations each time and making my job a little easier. Thank you time and time again, Shea!”

    Ann Gitau
  • Shea is an exceptional copywriter and thought partner. I’m thankful to have her on my team! She does a great job of writing in a client’s voice and mastering complex/technical content. She’s also very reliable, responsive, creative, and easy to work with. I highly respect her and value her contributions.

    Sara Jensen
  • I have had the privilege of working with Shea on a few different projects. She is extremely knowledgeable, innovative, and driven. Shea is organized and efficient, consistently meeting all deadlines. I would highly recommend her to anyone seeking an experienced and professional copywriter.

    Kirsten Gower
  • I’ve worked with Shea regularly over the last two years and I cannot recommend her highly enough! She edits all of the copy for the websites that I build and I refuse to build a site without her. She has become part of my team as I know I can rely on her to create magic. Shea takes a page of words and turns it into website copy that makes sense, is well-ordered, and reaches the targets my client is after. She is able to match the tone the clients want their copy to be in and no industry is too technical for her to make sense of. Her SEO knowledge is also an asset to every website project we work on together.

    Mel Goldstone
    Mel Goldstone
    Owner, Melanie Goldstone
  • It has been a year since I first enlisted Shea’s services for writing projects and I haven’t looked back. Since then, she has assisted me with everything from well-executed website copy to video scripts and she delivers the same professionalism and high quality writing every time. One of the highlights of working with Shea is not only her sharp and well-crafted content and affinity for SEO, but her ability to work quickly and meet the brief.

    I’d highly recommend Shea for her clear, concise and imaginative copy.

    Atlehang Ramathesele
    Owner, Blossom Ink Media
  • Shea has worked with our business for over 4 years and has become heavily involved in more than just writing some articles but ensuring that our website continues to rank at the top of Google searches by continuously updating articles, doing keyword research, rewriting web copy, editing web functionality and navigation to meet Google’s standards and always suggesting new things to improve our SEO and digital presence.

    Alex Platt

Get in touch

Need a professional writer to get your project on the go - pronto? I am quick, I get it, and I get the job done.

    Terms and Conditions and Privacy Policy.