“The secret of being boring is to say everything.” —Voltaire
Story-centred and SEO-minded, I partner with brands, entrepreneurs and publications to create B2B and B2C digital content that informs, educates and inspires. As a marketing consultant and writer with over a decade of experience, I know how to weave brand narratives, engage communities and get results.
I’ve been writing ever since I could, and I haven’t stopped since. A Top 10 spot in the National English Olympiad won me a place at Rhodes University, where I studied a Bachelor of Journalism specialising in writing.
I cut my teeth in the marketing world at an agency in Canada, and I knew I had found my match. Marrying creativity and wordsmithery with measurable results made me tick. And with agency experience, in-house marketing experience—and writing the common thread linking it all—I am now living my dream of getting to do what I love for a living.
When I’m not crafting copy, you’ll probably find me out on the trails or paw-deep in a jar of peanut butter, sometimes simultaneously.